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Workshop hos inUse: Mapping the User Experience

Datum: 02 april, 2014
Plats: Stockholm

Mapping the User Experience

Full day workshop with Chris Risdon, Wednesday 2nd of April, 2014

Learn how to examine the full view of your users’ journey and draw a blueprint of those interactions at this full day workshop. Learn the characteristics of touchpoints so you can define them for your organisation.

In this workshop, you’ll learn how to:

Get everyone involved in identifying touchpoints
Visually describe what the user’s journey looks like
Tell stories and craft narratives from the user’s point of view
Use mapping as a catalyst to discuss organizational goals
Orient teams around a shared understanding of the journey
Expand on scenarios, personas, and mental models
AGENDA
Diving into experience mapping
The context, people, and systems involved in experience mapping
What a touchpoint is—and how to identify yours
Methods for conducting research on your users’ journey
Mapping with your team
Techniques for involving your organization in mapping activities
Ways to layer data to tell an engaging story about your users’ journeys
The stages, emotions, and channels that affect the quality of a journey
Creating a narrative
Types of artifacts and how they support your storytelling
Ways to visually represent user data with richness, depth, and detail
The sizing, fidelities, and channels that influence your illustration
Using maps as a catalyst
How to identify, describe, and measure touchpoints in context of the journey
The criteria to vet touchpoints for cross-channel experiences
When to plug the touchpoints back into the full user’s journey

Speaker

Chris Risdon, US
Chris is a Design Director at Adaptive Path. He started a journeyman career in information architecture and product strategy in 1997 and over the past 14 years has applied a combination of IA, graphic and interaction design to successful products and services for both large enterprises and start-ups.

Chris holds an MFA in design from the Savannah College of Art & Design and spends any extra time as an educator, teaching Adaptive Path’s UX Intensive workshops and as an professor teaching service design and interaction design theory at the Austin Center for Design.

Practical information

The day includes:

Workshop material
Lunch
Plenty of coffee, tea and fika
Price: 3 995 SEK

Time: 9 am – 5 pm

Location: Central Stockholm, more details will follow.

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